As universities face difficult financial challenges, integrated strategic financial planning helps identify options to keep institutions on a sustainable path forward.

Sustaining Higher Ed is a monthly blog dedicated to helping college administrators and board trustees lead their organizations toward greater financial stability so they can stay on...

The pandemic’s effects on enrollment offer a preview of what lies ahead for colleges and universities as they approach the demographic cliff. Now is the time to consider what strategic options are available to your institution.

The unique characteristics of academic institutions can compound the difficulties, but colleges and universities that are serious about putting their strategy into action need to face this challenge head on.

The process of defining desired customer outcomes requires work, and that task is made more complicated for higher ed institutions because their services are often delivered over a course of years and extend across multiple areas, including academics, student housing, campus life, and job placement.

The focus on the customer is critical because it is the customer who defines the brand. Put simply, a college or university’s brand is what its customers—current and potential—perceive it to be. In the long run, retaining current customers and attracting new ones is far more important than maintaining the brand.

Sustaining Higher Ed is a monthly blog dedicated to helping college administrators and board trustees lead their organizations toward greater financial stability so they can stay on...

Sustaining Higher Ed is a monthly blog dedicated to helping college administrators and board trustees lead their organizations toward greater financial stability so they can stay on...